Jupiter Water Tours Branding
The Project
Kyalami Charters, a previous client of ours, wanted to grow their business and maximize revenue. Kyalami Charters is the premiere scuba dive charter in Central and South Florida. Located in beautiful Jupiter, Florida, Kyalami has direct access to the Inter-coastal waterway. Since their dive charters are typically back to the harbor around 2pm, they decided to create a separate company that would offer a tour of the Jupiter Inlet and Inter-coastal waterway along Jupiter Island. They had the plan, and needed the execution. That's when they reached out to us.
Round Table was tasked with branding Jupiter Water Tours. The scope of work included:
- Logo Design
- Website Design & Development
- Marketing Collateral & Strategy
- Informational Handouts
The Execution
In creating Jupiter Water Tour's branding, we centered our focus on the colors of a Florida coastal sunset. Utilizing rich & vibrant colors, we created a logo mark that embodies visual elements found on the coastal waterways. We used san-serif fonts that provide a unique feel and set the logo apart from competitors.
We designed and developed the website to user-friendly and easy to navigate. Responsive across all platforms, screens, and devices, the website facilitates a clear & easy process for customer acquisition.
